Before I became a Realtor, for fifteen years I owned and ran a marketing and advertising business, specializing in start-ups, small businesses, and non-profit organizations. We handled everything from brochures to newsletters to press releases to web sites to magazine and newspaper advertising to special events. I realize the importance of effective marketing!

I developed my Smart Marketing process to effectively and completely market your home to a targeted group of Buyers. I tailor this process to your particular home and your particular situation...that's why it's called Smart Marketing. There is no more complete or unique marketing process offered by any Realtor in the Atlanta area. Smart Marketing involves, but is not limited to, the following elements:

• A unique and eye-catching sign in your front yard
• Professionally created full-color and black-and-white flyers
• Professional staging for your home to best show off its unique merits
• Multiple photographs of your home displayed for targeted agents and buyers
• E-mails sent to area agents promoting your home
• Exposure for your home on multiple websites, including my own
• Targeted print advertising in newspapers and magazines
• Effective networking with top area agents, including preview luncheons for agents
• Regular communication with you, the seller

I often comment that being an effective Realtor is less about real estate...and more about people. I am respected and interact well with the Atlanta real estate community. I know how to target and reach the category of Buyer who will be interested in your home. Every home is different...every Seller is different...every Buyer is different. Don't you want a Realtor who also makes a difference?

Contact me today to discuss my Smart Marketing plan for your home.

Step 1 - Analyze Your Needs
Step 2 - Pricing Strategy
Step 3 - Prepare Your Property
Step 4 - Marketing Strategy
Step 5 - When you Receive an Offer
Step 6 - The Post-Contract Process
Step 7 - Closing on Your Home
Step 8 - Post-Close Activity

• Why Work with Katie
• About Katie
• Interests

• Atlanta Neighborhoods
• Sell
• Buy
• Invest

• Search and Save
• What's My Home Worth

Katie is the Atlanta editor, local real estate expert, and contributing writer to LoftLife magazine!